The world is full of companies that believe they have reached the top and just sit down, and literally within months, without even knowing what happened to them, they collapse. Primarily because the market is like a bicycle race. Following is always easier than leading. And then because, when you lose momentum, it's not so easy to get it back. It's fact that squatters are not the best runners.

– Fabio Perini, Chairman of Futura S.p.A.

Tissue Archive BETA
The first collection of tissue paper advertising videos
Tissue Archives's goal is to collect and showcase tissue paper advertising at its best. This work in progress is dedicated to the wonderful people who every day, throughout the world, contribute to this extraordinary industry.

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