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Latest Entry

Futura acquires Plusline. The new converting landscape

10/27/2020

From Jumbo Reel to Shelf-Ready Pack: live demonstrations are in progress

10/16/2020

Futura takes the floor at CIDPEX

09/24/2020

Futura: Covid-19 update

03/27/2020

First orders confirm Together as a game changing solution

02/10/2020

Futura rebranding defines values

September 2017

 

Unprecedented know how, innovative character and the distinct ability to partner clients to improved performance; these are Futura’s values and the driving force behind the Company’s re-branding campaign.

After 15 years supporting success, Futura is defining itself for the next phase of growth. The re-launch of its communication plan is part of a strategy to highlight the Company’s uniqueness, supported by a restyling of its logo and its brand identity.

The slogan “Partners in performance” will serve to emphasize the value of Futura as a partner and technological leader in the tissue converting sector.

Marco Dell'Osso, who has worked on the project with others in the organisation, said: “Futura’s new identity, together with all the additional marketing and communication activities that have been planned for the mid-term, will serve to reinforce the Company’s positioning and approach to the market.”

“Partners in performance” has been chosen because it underlines what sets Futura apart from the rest:  its ability to accompany clients to success based on effective partnership and technological leadership in the sector. The result: best integrated performance and significant competitive advantages.

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